Not In The Guidebooks | LinkedIn (2025)

Not In The Guidebooks is creating the world’s most accessible marketplace for premium, bite size experiences, selling to both the trade and directly to consumers. We are a global collective working with our partners to create the very best collection of authentic local experiences and short itineraries that are sustainable and support local communities, and wildlife. Not In The Guidebooks has been established by a small team of dedicated experts who know and understand the real value of your holiday time. Time to be with friends and family. Time to explore new places and experience new cultures. Time to do something different. We are passionate about helping people have the most amazing experiences on their travels, through meeting local people and discovering alternative experiences that are unique to the place you are visiting. We will deliver your holiday highlights.Not In The Guidebooks is for curious travellers who want to find the very best things to do when they travel, treading their own path. We find you truly unique things to do, fitting authentic local experiences into your itinerary. Create amazing memories while traveling sustainably and supporting local communities.For Travel Agents and Sales Consultants who care about travel done properly and are looking to offer something a little different for their customers, Not In The Guidebooks source the very best in authentic, responsible travel experiences, so you can easily design and book unique experiential holidays for your clients. Our Local Ambassadors and Experience Partners all have a personal share in our future success. They share in the revenue as well as the overall success of the global business. We place businesses in a global collective, sharing local experiences from around the world for people interested in responsible travel. We are always looking to expand to new places with the right people. Please get in touch if you'd like to be a part of our journey.

Website

https://www.notintheguidebooks.com/

External link for Not In The Guidebooks

Industry

Leisure, Travel & Tourism

Company size

2-10 employees

Headquarters

London

Type

Partnership

Founded

2017

Specialties

Travel, Experiential Day Tours, Responsible Tourism, Holidays, Adventure, Sustainable Travel, and Experiential Travel

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  London, GB

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• Julia Elliott Brown Board Chair I Non-Exec Director I Board Advisor I Female Founder Ambassador | Serial Entrepreneur | Keynote Speaker I Podcast Host I Best-Selling…
• Tony Seaman Non Executive Chairman at Not in the guide books
• Jamie-Lee Abtar Marketing Manager, Not In the Guidebooks | Host 'In the travel know' podcast | Founder 2219 Media

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• Not In The Guidebooks

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  The popularity of Arctic getaways has reached exciting levels,” says Debbie Sowden Sales Director at Not in the Guidebooks, as the company expands its programme in response to soaring demand. With new itineraries in Finland, Iceland, and Norway, travelers can experience authentic, less commercialized Arctic adventures ❄️🐾. From glass roof igloos to husky sledding, Not in the Guidebooks is dedicated to offering immersive, sustainable journeys 🌍✨. As bookings for winter 2024-25 surpass expectations, the company is gearing up to meet year-round interest in these Northern escapes 🌌✈️.https://lnkd.in/etrZweYg

  Growth in Arctic travel demand triggers Not in the Guidebooks expansion | Travel Weekly travelweekly.co.uk

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• Not In The Guidebooks

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  How travel guidebooks charted and changed the world - Lonely Planet10 of the best guidebook series to help plan your dream trip - Wanderlust

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  🌟 We were delighted to join and attend our first ATAS conference! 🌟It was lovely meeting all the agents who are as excited about our experience-led, responsible travel products as we are. Here’s to new connections and future adventures together! 🌍Carol Savage Debbie Sowden Jamie-Lee Abtar #ATAS2024 #AdventureTravel #ResponsibleTravel #LocalConnections

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  Not In The Guidebooks joins , expanding agent reach for unique, responsible travel experienceshttps://lnkd.in/gR6dg4dp

  Not In The Guidebooks joins Atas to showcase experiences | Travel Weekly travelweekly.co.uk

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• Not In The Guidebooks reposted this

  Carol Savage

  CEO & Founder of Not in the Guidebooks - CEO & Founder of Not in the Guidebooks - Raising EIS - Premium Authentic Responsible Travel Experiences for Independent Experiential Travellers, made Easy

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  🇨🇴 Exploring Authentic Colombia! 🌴Hello from Colombia! 👋I'm here discovering a new destination filled with passionate people so proud of what their country has to offer, and totally united in supporting all the diverse communities while striving to bring back tourism. I went to places I would never have found without the help of the amazing local guides.Curious about off-the-beaten-path adventures in Colombia?🎥 Click to watch my short video and find out more!#Notintheguidebooks #AuthenticTravel #DiscoverColombia #sustainabletravel

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• Not In The Guidebooks

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  Will you be at World Travel Market (WTM) London this year? 🌍 Join our CEO, Carol Savage on November 5th from 14:30 – 16:15 for an insightful panel discussion: Preventing the Destructive Peaks of Mass Tourism. 🏙️✨ Explore strategies like working with local communities, de-seasonalization, and tourist dispersal to promote sustainable tourism. 🌱 Don’t miss the chance to gain key takeaways on how to manage mass tourism and protect the future of travel destinations. ✈️📊 See you there!https://lnkd.in/eGwxA6jW

  Sessions Details wtm.com

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  Maximise your 2025 bank holidays with unique adventures from Not in the Guidebooks! Whether you're after a cultural escape, a staycation to recharge, or a bucket-list adventure, we’ve got you covered. Plan your time off now for unforgettable experiences without using up all your holiday days!Check out our top trips and how to make the most of your bank holidays:https://lnkd.in/eQ_99NBq

  2025 Bank Holiday Getaways | Not In The GuideBooks notintheguidebooks.com

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  🌿 Costa Rica Sale! 🌿Experience “the most biologically intense place on earth” – National Geographic. Explore active volcanoes, lush jungles, incredible wildlife, and pristine beaches on our immersive Costa Rica adventure holidays. Whether you’re seeking wellness, surfing, or a wildlife adventure, our trips crafted by expert local hosts will reveal the lesser-seen side of this magical country.Book now and save £200 per person! Secure your spot with a reduced deposit of only £99.https://lnkd.in/e8WXvzzB Sale ends October 31st – don’t miss out on this bucket list experience!Pura Vida awaits! 🌺

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  At Not In The Guidebooks we’re passionate about rethinking travel for a more sustainable future. In a recent opinion piece, our CEO Carol Savage challenges the simplistic “flying is bad” narrative and highlights the vital role travel can play in both climate justice and economic survival.It’s not about whether we travel, but how. By supporting local businesses, staying longer, and making thoughtful choices, tourism can become a powerful tool for good, especially in vulnerable communities.Thank you to Juliet Kinsman for the opportunity to share these important insights.https://lnkd.in/eBA-bBT3

  The uncomfortable truth about sustainable travel standard.co.uk

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  An unforgettable night at the TTG Media Travel Industry Awards! 🎉 Receiving Highly Commended for Sustainable Travel Company of the Year 🏆🌍 has given us renewed energy and motivation to continue our mission of creating eco-friendly adventures. It was an honor to be recognized among such incredible talent in the industry. Congratulations to all the deserving winners – we’re already looking forward to next year! 🙌 #TTGAwards #SustainableTravel #TravelIndustry

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  TTG Media

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  🍂 TTG September is here!Inside: Experiencing Costa Rica’s unique kind of tourism on a fam trip with a difference 🇨🇷 Plus…❓The Big Question: “Is the ‘S’ word starting to put customers off?” featuring insights from Hannah Methven (Explore Worldwide), Gilly Bachelor - Award Winning Travel Expert (Not Just Travel) and Jesús Ruiz (Spanish Tourist Office)💡 Lessons from the sector's big three - Jet2.com and Jet2holidays, TUI and easyJet holidays - on how they have traded in spring and early summer👋 Meet #TTG30Under30 Gabrielle R., who is weaving a magical career with The Walt Disney CompanyRead the full issue 👉 https://bit.ly/477orml#TravelTradeGazette #TravelMagazine #TravelAgents Not In The Guidebooks Visit Costa Rica

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